Damning with faint praise, i.e. saying apparently complimentary things which are so marginally positive as to add up to no compliment at all, or even serve as thinly-veiled criticism, has become something of a lost art in today's hype-fuelled Internet culture. Everything seems to be either "The Best" or "The Worst" lately, with positions in the middle being left largely vacant.
Perhaps that's partly why I found
this piece, from Reuters via Fortune, so oddly satisfying:
Microsoft Just Added This Free Creative Update to Windows 10
Gamers might be pleased.
Microsoft on Wednesday announced a free update to its Windows operating system that lets users take photos and edit content in three dimensions, in a bid to raise excitement for its declining computing business.
Ouch.
Other favourite recent headlines include
this one, from Stuff:
Microsoft’s finally done something cool with Windows 10
Windows 10 announcements haven’t traditionally made tech fans drool with desire in the past, but Microsoft has managed to tease our saliva glands into action with its latest Windows 10 Creator’s Update announcement.
although that may say more about the terrible year that Microsoft's just had, rather than anything in particular about their event yesterday. Microsoft has hyped their "success" with Windows 10 to a ridiculous extent, but the truth is clearly otherwise, as demonstrated by
pieces like this one, from Business Insider:
For Microsoft Windows, it's do or die
Microsoft is set to unveil a bunch of new hardware on Wednesday, with the star attraction likely to be a new Surface PC to compete with Apple's all-in-one iMac.
Microsoft is billing this event as the future of Windows 10. That's not surprising: The reason Microsoft got into the Surface business in the first place was to push Windows forward into a touchscreen future, whether PC manufacturers wanted it or not.
But we're fast approaching a moment in time where Microsoft is going to have to do more than introduce new kinds of PCs if it wants Windows, first introduced in 1985, to stay relevant for the next three decades.
The PC industry is shrinking and Windows is increasingly irrelevant in a mobile world ruled by Apple's iOS and Google's Android. Even worse, Microsoft's own attempts to break into the smartphone realm have landed with a resounding "thud," exacerbating the slow decline of the Windows business (fortunately for Microsoft, its cloud and productivity businesses are exploding, propelling the company's stock to new highs).
It's gotten to the point where some, like Infoworld Editor-in-Chief Eric Knorr, have openly wondered whether it would be best if Microsoft put Windows out to pasture now, rather than let it bleed out slowly over the next few years as the world passes it on by.
Don't believe me yet? How about
this piece, from Computerworld:
Windows: When no growth is an improvement
Revenue from OS flat in Q3, but evaporation of phone business again drags More Personal Computing group under
Microsoft yesterday said that revenue in the September quarter for the More Personal Computing group was down 2%, the second consecutive quarter of year-over-year declines and the fifth contraction in the last six quarters.
Windows revenue, which accounts for the bulk of More Personal Computing's (MPC) total, was flat. But that was an improvement over the prior quarter, when sales of the operating system were down 4%.
It's reached a point where the actual stuff being announced by Microsoft has become almost secondary; Microsoft has made such a mess of their core business, missing the boat on mobile completely while annoying or alienating desktop and laptop users, trying and failing to push its newest OS onto so many PCs that its previous failures could be forgotten. Make no mistake, there is actual announced stuff in most of the articles I've linked to (all of which are worth a read, BTW, so please do click through and give them some love), it's just that none of it feels all that hype-worthy.
I'm still looking through the list of actually announced things from yesterday, but so far it all looks like stuff I have no interest in:
- the $3000 (and up!) all-in-one Studio Surface (which, Gizmodo be damned, absolutely isn't going to kill PCs as we know them, any more than tablets killed PCs as we know them, for reasons I've already gone into at length);
- the Surface Dial, a gimmicky interface thingy which only users of $3000 (and up!) Studio Surface all-in-ones will even be slightly interested in;
- a bunch of 3D creative apps (which might be useful for creators that aren't already using other tools for that, but won't mean much to those that are already creating in 3D because there are other tools for that);
- a bunch of VR and AR hardware, and more HoloLens stuff (which also won't mean much, either, for reasons I've already gone into at length);
- the Beam game-streaming app, which totally isn't going to supplant any of the tools that Twitch streamers are already using;
- the ability for gamers to make their own tournaments for Windows 10 apps, which means nothing when Steam is the #1 platform for games distribution;
- better audio support, which is nice but why wasn't it already in there?
So... yeah. Lots of sound and fury, signifying nothing, which none of which even begins to win back the trust and goodwill of Windows users that Microsoft has spent the last year squandering.
Yes, the Studio Surface is very pretty, but at $3000 for the bare-bones version, and $5000 for something which can actually match the gaming performance of my 3-year-old rig, I won't be buying one. The prospect of $300 VR headsets for PC (made by third parties, details TBD, i.e. vaporware) will mean nothing if they don't solve VR's other problems first. The ability to paint in 3D is neat, but with
so many other options out there, it's not exactly a "killer app" for Windows 10. It's nice that they're finally fixing Windows 10's audio support, but why is that newsworthy? Why is any of this newsworthy?
No wonder the coverage is full of "faint praise."