Dammit, Google, must you?
A while back, I was watching The WAN Show, a weekly tech-focused podcast on Linus Tech Tips, when Linus, a YouTuber who makes a significant chunk of his company's revenue from Google Adsense, opined that ad-blocking was tantamount to theft; if not outright piracy, it was at the very least privateering.Linus was wrong. There's a false equivalency at work in his argument, in which ads served up by Google are essentially the same thing as the ads that you'd see on network television: a minor nuisance which is borne by the audience in exchange for otherwise-free programming. The problem is that online ads aren't at all the same as the TV ads of the long ago time; online ads are lousy with scams and grift, when they aren't actually installing malware on your system when they're auto-executed by your browser.
Do you remember cryptojacking? Because I do.
And then there's the creepy surveillance aspect of things; even Google, whose business model is still viable if the link between advertising and surveillance is broken, isn't yet a surveillance-free zone. There's a reason why the U.S. Congress is marking up legislation right now which will mandate a stop to the process; a looming legal problem that Google is trying to get ahead of by making cross-app tracking more difficult, much like Apple has already done.
And even if online ads weren't dangerous to your security, invasive to your privacy, and occasionally outright-illegal scams which Google not only fails to detect, but profits from, online ads are intrusive to the online experience, to a truly obnoxious degree.
Do you remember when a U.S. Congress, who couldn't agree at the time to keep their own fucking lights on, came together to mandate a decibel cap for television ads? Because I do.
Do I like LTT's content? Yes, I do. It their content so good that I'd be willing to give up my privacy, my security, my emotional well-being, and subject any number of desperate people to an endless (and apparently unstoppable) fire-hose of lies, scams, phishing attacks, misinformation, radicalization, and addiction? Yes, addiction; our current epidemic of opiate addicts is a direct consequence of Oxycontin advertisements which were pumped into people's homes, depicting an opiate painkiller as addiction-free, side-effect-free, and totally safe.
BTW, Purdue Pharmaceuticals, who were responsible for that ad campaign? They're desperately trying top settle the resulting class-action wrongful-death lawsuit... so far, without success.
Online ads aren't a relatively-innocuous thing which we endure to get access to free content. They're often dangerous, frequently outright evil, and demand far too much in exchange for showing us a few minutes of a movie trailer on YouTube... which, I'll remind you, is already a fucking advertisement, and shouldn't need to also be supported by selling additional pre- and end-roll ads... or mid-roll ads, for that matter.
So, no, Linus, ad-blocking isn't piracy, or privateering, or theft of any description. It's self-defence. If Google want me to stop blocking the ads they're hosting and serving, then that ad stream needs to be independently certified as 100% clean, by people whose word we can trust on the subject. In other words, not by Google themselves, who have a vested material interest in shading the truth on this subject.