For the record, I've been in the "lie" camp ever since it turned out that players couldn't encounter each other in game, even if they were standing at the same spot, at the same time, on the same planet, while talking to each other to help find that spot in the first place. There's a difference between a game where player interaction, and even PVP, is astronomically unlikely but still possible, and a game in which players can't interact with each other at all because that functionality wasn't ever in the game.
Laws vary between jurisdictions, but where I live, that would be a pretty clear example of advertising a game using features which not only weren't in the final build, but which weren't in any earlier build, either. Add to that the fact that Sean Murray and Hello Games have gone completely dark since this scam was discovered, and that a modder recreated the game as a Doom mod in less than month, and one is certainly justified in thinking that some hard questions really should be asked about where all that Kickstarter money went.
Well, if you're been waiting in breathless anticipation for Hello Games to get their comeuppance over No Man's Sky and its advertising campaign, then wait no longer, because the U.K.-based Advertising Standards Authority is apparently on exactly the same page.
From Polygon:
No Man's Sky’s promotional material has come under fire since launch, and it’s now the subject of an ongoing investigation. The U.K.-based Advertising Standards Authority (ASA) confirmed to Polygon that it’s received "several complaints about No Man’s Sky’s advertising," which angry customers have criticized as misleading.