Of all the ways in which NMS's free stat reports have annoyed me over the years, the most annoying is the way they segregate results. You can compare OS market share across desktop devices, for example, or across mobile devices, but not both at the same time... so you can't compare, say, Windows to Android, to see their growth and trends over time relative to each other.
StatCounter does offer this sort of comparison, but only as an overall picture (i.e. all Windows versions, all Android versions, all iOS and MacOS versions, &c.), which make for simple graphs... but if you do want to drill down a bit, you can only drill into one OS at a time. You can't, for example, compare Windows 10 and Windows 7 to the most popular versions of iOS, MacOS, and/or Android,
all at once.
Apparently neither NMS nor StatCounter thought that people would want to do this... or, perhaps they did know that people would want to do this, and simply decided to reserve the more powerful functionality for their paid subscription services. Which is entirely fair; after all, these are
businesses and not charities, and they have to make money somehow. I get that. As a dedicated online freeloader, though, I still found it ever so slightly irritating.
But the game has changed, thanks to NetMarketShare's brand new online tools, which were "completely rearchitected [...] to provide more accurate and accessible data," actually do allow you to pull from multiple datasets at once, making possible exactly the kinds of extremely nerdy comparisons that I've been idly wishing I could do, without having to pay to do them.
The results are, to say the least, surprising:
The surprise? According to NMS, Android is still only 33.48% of the market, well behind Windows' 45.41%. This is surprising because, to quote
Wikipedia:
According to a January 2015 Gartner
report, "Android surpassed a billion shipments of devices in 2014, and
will continue to grow at a double-digit pace in 2015, with a 26 percent
increase year over year." This made it the first time that any
general-purpose operating system has reached more than one billion end
users within a year: by reaching close to 1.16 billion end users in
2014, Android shipped over four times more than iOS and OS X combined, and over three times more than Microsoft Windows. Gartner expected the whole mobile phone market to "reach two billion units in 2016", including Android.[307] Describing the statistics, Farhad Manjoo wrote in The New York Times that "About one of every two computers sold today is running Android. [It] has become Earth’s dominant computing platform."[18]
StatCounter disagrees with both assessments, clocking both Android and Windows at about 38% of the market, but with Windows' share of the combined OS market growing in recent months... which makes no sense, since desktop/laptop PC sales have been
declining.
I know that NMS revamped their product to remove botnet traffic, but why would that affect
Android's numbers? Are Android botnets a widespread thing that nobody knows about, or can detect, except
NetMarketShare for some fucking reason? It makes even less sense than the effect on Linux' numbers. And how have Gartner, StatCounter, and NetMarketShare all ended up with such apparently divergent results? Seriously, WTF is going on?
I think I want to see some serious critique of NMS's new product/methodology. Their new online tools
look very slick and very powerful, but if their data collection and analytical methology is badly flawed, then their online tools may be useless, no matter how slick or powerful they seem.