Windows 10 users finally have a cloud storage option which offers actual privacy
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Cloud storage is great and increasingly essential, as we move to PCs with small SSD storage and multiple mobile devices with even less.
Unfortunately, these usually come with very stringent terms of service which mean companies are free to snoop on the content of these online drives and explicitly forbid uploading items which may raise copyright or obscenity concerns.
Fortunately for Windows users, there is one company which has always thumbed their nose at both of those community standards, and they have now released a UWP app for Windows 10 users on phone and PC to try out.
Currently, in alpha, the MEGA Privacy app is a secure cloud storage service that gives you 50 GB free storage space. Unlike other cloud storage providers, your data is encrypted and decrypted by your client devices only and never by the company itself, which means they never know what your online archive contains.
Yes, you're reading that correctly: that's Kim Dotcom's MEGA, being touted as a better option than OneDrive, because privacy. That's the same Kim Dotcom who's been fighting extradition from New Zealand to the U.S. for years, and who founded MEGA because his previous cloud storage venture, MegaUpload, is totally frozen on dead servers, preventing data from being accessed by those who legally own it; that's the legal legacy of the man who founded MEGA, which is now being touted as a preferred alternative to OneDrive, because Microsoft has fucked up the privacy file that badly in Windows 10.
Ouch.
Meanwhile, back at the ranch, the Creators Update, which was supposed to help jump-start Windows 10's stalled adoption among consumers and businesses alike, is still garnering headlines exclusively for its bugs and rollout delays, making it only slightly less of a disaster than the Anniversary Update... by which I mean that it took over a week for the issues to become the exclusive public focus of all the coverage, rather than being the focus from day one. All this is happening with only one more day to go before we get to see what sort of an impact the CU is actually having on those aforementioned adoption rates.
Ouch, again.
Oh, and Microsoft's bid to take over Apple's position as a consumer electronics juggernaut, selling not only the software but also the hardware to consumers who would then become captives to its walled garden Windows 10 ecosystem? That's hit a snag, too, with sales of Surface tablets dropping as better, cheaper alternatives start to take over the marketplace, and Microsoft trying to handwave off dropping sales numbers as the result of "product end-of-lifecycle dynamics." Yes, having neglected the mobile market until after iOS and Android had divvied up all the territory, and having then neglected Windows Phone to death, they're now apparently neglecting their Surface division. The Surface line was the one thing Microsoft had going that looked last year like an unqualified success, but even Surface is now also starting to decline, as nimbler competitors push Microsoft out of the hardware market without selling enough units to really bolster Windows 10's adoption rates, more broadly.
Triple ouch, I guess?
Triple ouch, I guess?
There's no particular mystery about the Windows 10 strategy; it's pretty obvious what Microsoft need to happen, here, for their long-term plans to continue being viable. I do have to wonder, though, if anyone's actually assessing their progress towards those strategic goals, and starting to wonder if maybe their current tactics were unwisely chosen. Because they seem to be all over the fucking place, tactically, unable to maintain any kind of focus or messaging tone for any length of time at all. Every time they take a baby step in a positive direction, they follow it with a month of fuck-ups and missed opportunities, blindly sticking to a play-book that doesn't seem to be working, really.
Microsoft are big enough, and have a large enough lead in the desktop OS market, that they can afford to absorb the associated costs of these missteps for a while yet, but I have to wonder how much longer they can keep it up before their shareholders start to catch on? It's one thing for Satya Nadella to want to take Microsoft in a bold, new direction, but it's another thing entirely for them to alienate their customers, to the point where Kim fucking Dotcom looks like better option, by insisting on an array of consumer-unfriendly practices that keep coming back to bite them over and over and over again. All of these lingering issues, these unforced errors, seem to be keeping them off-balance, unable to talk and their chew gum simultaneously, while consumers (and, thus far, enterprises) continue using what we know works, rather than becoming part of Windows 10's highly experimental way of doing things.
Is Windows-as-a-Service even viable, given Windows' complexity and the range of hardware that it's already running on? I'm not the only person who's asking that question, and the evidence in favour is far from conclusive. So far, Microsoft has rolled out exactly two major updates to Windows 10, both disastrously, but they're still committed to rolling out two such updates a year, every year, for the rest of time. How is that going to work? And if they can't even deliver on that part of the Window 10 package reliably, how in hell are they planning to win back the hearts and minds of consumers who are choosing MEGA over OneDrive because they don't trust Microsoft anymore?
We're just hours away from NetMarketShare's end-of-April snapshot of the PC OS market place; I'm not expecting Windows 10 to have made any significant gains at all (significant, remember, meaning greater then the margin of error of the report itself, which I've been guesstimating at +/- 0.05%). So, my question is, exactly how long does Windows 10's adoption have to stay flatlined before Mr. Nadella will admit that his chosen strategy, or at least his chosen tactics, were chosen unwisely? Or, failing that, how long can he retain the confidence of Microsoft's shareholders, while the glorious Windows 10 future remains maddenly out of reach?