Microsoft would, however, like to turn your Windows 10 PC into an XBox.
From Ben Kuchera at Polygon:
The value in launching a gaming console is the ability to control the things that are sold on that console. For a company like Microsoft, the value of the garden is directly proportional to the height of the wall around it.
Don't believe Microsoft when it says the company wants to turn your Xbox One into a PC, or even move towards that goal. The PC is at least ostensibly an open platform. You can buy your PC games anywhere.
You can buy your Xbox One games through Microsoft. That's it. The company will never put itself a situation where that changes. If they try to convince you that the Xbox One is becoming like a PC, ask them how soon you’ll be able to install Steam or buy Overwatch from Battle.net.
[...]
Microsoft’s Play Anywhere initiative exists to get you more comfortable using the Windows 10 store, and to get you used to the idea that games should only be coming from Microsoft. It's not a matter of making the Xbox One more open, it's a movement that's designed to get you used to the idea that your PC may become more closed.
"Games like the open-world, multiplayer driving simulation Forza Horizon 3 exist because gamers aren’t able to modify their games, providing level playing fields for all to enjoy," PC World reported. "Microsoft also promises that UWP apps won’t contribute to 'bit rot,"’ where the digital detritus of everyday use gradually slows your PC. The downside is that Microsoft controls everything, from selling additional character skins or additional story modes and content. And, of course, fan-made spinoffs or mods such as Counter-Strike will never happen with closed code."
This is much the same warning that we were hearing not so long ago from Tim Sweeney, in his now-famous op-ed for The Guardian:
With its new Universal Windows Platform (UWP) initiative, Microsoft has built a closed platform-within-a-platform into Windows 10, as the first apparent step towards locking down the consumer PC ecosystem and monopolising app distribution and commerce.
In my view, this is the most aggressive move Microsoft has ever made. While the company has been convicted of violating antitrust law in the past, its wrongful actions were limited to fights with specific competitors and contracts with certain PC manufacturers.
This isn’t like that. Here, Microsoft is moving against the entire PC industry – including consumers (and gamers in particular), software developers such as Epic Games, publishers like EA and Activision, and distributors like Valve and Good Old Games.
The heavy-handedness of this strategy really is obvious to anyone paying even the slightest attention to #upgradegate, and is a big part of why over 5,000 people have signed a change.org petition asking the EFF to investigate on consumers' behalf. And it isn't new -- this same heavy-handed was already on display in Windows 8, when Gabe Newell described that as "a catastrophe for everyone in the PC space."
The Windows 8 catastrophe was averted when consumers rejected it en masse, but it seems like the only lesson Microsoft learned from that experience was that they needed to be even bigger dicks the next time. A combination of free giveaways that really aren't free, high-pressure sales tactics, deceptive practices, spyware, adware, and an apparent total lack of anything resembling conscience or remorse... that appears to be how Microsoft intend to make Windows 10 succeed in monopolizing software distribution on PCs, in a way that Windows 8 failed to.
Don't be fooled, and never believe the hype.