- Facebook/Oculus are selling this as basically a VR game console, meaning that its US$400 price tag, with two VR controllers included, is in pretty much in line with their intended competition.
- People who weren't interested in Oculus' Go or Rift products might just be interested in a US$400 VR gaming console, especially since it won't require them to pay for expensive PC upgrades anymore while still providing acceptable performance.
As I see it, in order for FB/Oculus' latest product to succeed, it needs to clear all of the following hurdles.