October 06, 2016

Next in VR: Oculus's overdue Touch controllers due to launch any day, will apparently be $200 to $250 USD

One of the biggest problems with VR is the fact that you simply can't do much of anything in VR which isn't already possible without the expensive VR headset. Only HTC Vive launched with a different control scheme; Oculus Rift literally included a standard XBox One gamepad when it launched, and PSVR also doesn't come with the PlayStation Move controllers included in the basic kit.

For VR fans, then, the debut of Oculus' new Touch controllers should be good news. But it isn't, because the new controllers are apparently priced not to move.

From Gizmodo:
Oculus Wants Us to Pay How Much for Its Overdue Touch Controllers?
Amazon UK, and other UK retailers, just leaked the possible price of the long delayed Oculus Touch controllers, and they’re expensive. The leak suggests that the Touch controllers will ship in the UK on November 23 and they’ll retail for £190. 
So we figure the price in the United States will be between $200 and $250. I guess it sounds about right. When added to the Rift’s already high $600 price tag, it firmly puts the system in the same price range as the technically superior $800 HTC Vive. Heck. It could actually end up being $50 more. Forgive us for feeling a little sticker shock.
And that’s over $300 more than all the equipment you need for VR on a Playstation (a Playstation VR headset, Move controllers, a PS4 camera).
And don’t forget, you need at least $800 worth of gaming PC to run the Rift. Figure in the price of a few games and getting started with the Oculus platform will run in the $2000 range.
For a nascent technology with no obvious utility, "sticker shock" are the last words that you want tech writers to be applying to your product, especially when they're the most enthusiastic audience for your sales pitch. The average consumer views VR with apathy, and that's just one of many hurdles between this generation of VR headsets and widespread adoption. Add in Palmer Luckey's lacklustre PR skills*, and a $2000 total price tag may well be a high enough price point sink Oculus' chances.

Quite the reversal from a year ago, when Oculus Rift was generating so much buzz that Facebook spent $2B for them, isn't it?