Showing posts with label EU Copyright Directive. Show all posts
Showing posts with label EU Copyright Directive. Show all posts

October 03, 2018

Increased streaming service bullshit
= Increased piracy and torrenting

Every independent assessment of the causes and "costs" of piracy have come to same conclusions:
  1. People who torrent content also buy a lot of content;
  2. The easier it is to access content, the less likely people are to torrent that content;
  3. The lower the cost is to access content online, the less likely people are to torrent that content.
In other words, cut a deal to distribute content on, let's say, Netflix, and people will happily pay for Netflix (who pay content owners, in turn) for access. Insist that people subscribe to six different streaming services, however, all of which cost the same as Netflix, but none of which provide the same value that Netflix used to, and you can count the days until confused consumers decide that your content is just not worth what you're asking, anymore, and start torrenting that content, instead.

So with everybody and their dog having decided that they can be Netflix better than Netflix, and starting their own streaming services because dollar dollar bills, y'all, what consumer response would you predict to all this naked, greedy, corporate cash grabbing? If you guessed increasing torrenting, then give yourself a no-prize, because it looks like that's exactly what's happening.
Back in 2011, Sandvine stated that BitTorrent accounted for 52.01% of upstream traffic on fixed broadband networks in North America. By 2015, BitTorrent’s share of upstream traffic on these networks had dipped to 26.83 percent, largely thanks to the rise in quality, inexpensive streaming alternatives to piracy.
But Sandvine notes that trend is now reversing slightly, with BitTorrent’s traffic share once again growing worldwide. That’s especially true in the Middle East, Europe, and Africa, where BitTorrent now accounts for 32% of all upstream network traffic.
One major reason for BitTorrent’s rising popularity? Annoying exclusivity streaming deals.
“More sources than ever are producing "exclusive" content available on a single streaming or broadcast service—think Game of Thrones for HBO, House of Cards for Netflix, The Handmaid's Tale for Hulu, or Jack Ryan for Amazon,” Sandvine’s Cam Cullen said in a blog post.
“To get access to all of these services, it gets very expensive for a consumer, so they subscribe to one or two and pirate the rest.” Cullen said.
Surprise! It turns out that people are simply not willing to spend the equivalent amount of a Netflix subscription, for less content than Netflix provides, to each of Netflix, CBS, Disney, HBO, and Hulu, all at the same time, especially when they're only watching maybe one show on each of the last four entries on that list.