Showing posts with label App Store. Show all posts
Showing posts with label App Store. Show all posts

September 10, 2021

EPIC'S ROLL OF THE DICE COMES UP SNAKE EYES: Judge Gonzalez Rogers rules against the Fortnite publisher on almost every part of their lawsuit with Apple

The verdict is in: The iOS App Store is not a monopoly under the Sherman Act, Epic owes rent for having kept Fortnite on the App Store for months without paying for access to Apple's customers, and the amount owed is 30% of all revenues collected outside Apple's In-App payment system. Also, Apple don't have to put Fortnite back on the App Store, and can go ahead with cancelling Epic's developer accounts, which could push Unreal Engine games out of the App Store, permanently.

On the plus side, developers other than Epic can use other payment collection services now, and can tell customers about those other options in their apps (and link to them from the apps), but Apple has not been ordered to give away access to the App Store for free. Apple is still owed; not only can they continue to charge for access, they can charge whatever fee they wish for that access, specifically including the 30% that Epic was calling excessive and unfair. Epic, of course, are not going to benefit from this point of the ruling because Fortnite is not on the App Store, and the ruling did not enjoin Apple to restore Fortnite to the App Store.

That's the substance of the ruling which just came down from Judge Yvonne Gonzalez Rogers. Apple cannot put themselves between developers and their customers; the 30% App Store fee, however, is still legal, and very much in force, as evidenced by the fact that Epic are being ordered to pay 30% of all monies earned by their iOS app during the months when the app was still available in spite of Epic being in breach of the App Store's Terms of Service.

Be very clear on this point: If Apple is hosting your app on their App Store, thus giving you access to the ecosystem which they built, and which they constantly maintain and improve at considerable cost, then Apple can legally charge you a 30% fee for that access. They just can't intercept all of your revenue in order to deduct that fee, something which they'd largely already stipulated in the other lawsuit which was settled a couple of weeks ago.

So yes, Apple is correct in claiming that this ruling definitively exonerates the app store/walled garden ecosystem business model. The iOS App Store is not, in fact, a monopoly under the Sherman Act, and not a target for antitrust action under that Act.

Apple could appeal the injunction which orders to them to allow developers to use other payment methods, but I don't expect them to; they had already agreed to do basically all of this already, in that other case which was settled in front of this same judge. Apple are not losing anything here which they hadn't already decided to let go.

The same is not true of Epic. Apple do not have to do business with Epic, in any capacity; not only that, but they owe Apple money, since they're in breach of their contract and spent months refusing to "pay their rent." Tim Sweeney has clearly bet the farm on this dice roll, and clearly does not have a viable business with a loss this complete on the book, so I am not at all surprised to see that he is losing his shit over how badly this ruling went against him.

Epic will definitely appeal this ruling; they've already said as much in statements. I don't expect that appeal to go any better than the initial lawsuit did, though, since Apple is not in violation of the Sherman Act, and can't be forced to do business with a company that apparently is not above signing agreements in order to breach them, so that they can use that breach as a pretext to sue.

IGN has a reasonable take on the ruling:

A judge has finally ruled in the Epic vs. Apple lawsuit, most notably issuing an injunction in Epic's favor that forces Apple to permit developers on its platform to link to outside payment options within their apps.

[...]

However, this was the only point on which Epic won its case. The court's final order [...] declared it "cannot ultimately conclude that Apple is a monopolist under either federal or state antitrust laws."

[...]

Apple did counter-sue Epic for breach of contract, and the judge ruled in favor of Apple on this point. The court has ordered Epic to pay out 30% of the $12,167,719 in revenue Epic collected from users in the Fortnite app on iOS through Direct Payment between August and October 2020, plus further damages. In total, Epic will pay Apple at least $3.6 million.


Hoeg Law has another, better take on the ruling, from the point of someone who actually practices law, for anyone who's willing to stare at the text of this ruling for two-and-a-half hours while Phil Hoeg reads and explains it.

Prognostication time

I guess it's time to grade my earlier prognostication on this one, in which I predicted that Epic would lose, and badly; that Epic would end up paying damages to Apple afterwards; that Apple would not be forced to give developers free use of their App Store; and that Apple would not be arbitrarily forced to reduce the App Store's 30% fee. I don't know that Epic will end up paying Apple's legal fees, though; otherwise, I was correct across the board.

I'm calling that an A.

And yes, I'm still expecting Epic to also lose Epic Games v Google, in a similarly resounding fashion. I'm not expecting any court, anywhere, to force Google, or Valve, or any of the Epic Game Store other competitors to basically cease being viable businesses simply because Epic haven't yet figured out how to make a viable digital distribution channel of their own.

Update:

I finally made it all the way through Hoeg Law's two-and-a-half hour video, and can confirm (a) that I'm very glad to have not pursued law as a career, because OMFG, do I ever not want to read 185 pages of mostly padding in legalese, and (b) that Epic will not be paying Apple's legal bills. I've therefore knocked a point off my prognostication grade, from A+ to A. Better you than me, Phil Hoeg; I can only imagine how much work it was to read through all 185 pages of this fucking rock to find the nuggets of gold, and I do appreciate it.

Another point of clarification: while Judge Gonzalez Rogers' ruling didn't specifically disallow the 30% fee that Apple charges for access to the App Store, while specifically ordering Epic to pay for the revenues collected from the iOS Fortnite customers at that same 30% rate, she wasn't particularly convinced by the Apple's attempts to justify the 30% rate. Hoeg Law's video notes several places where Gonzales Rogers calls out Apple for not really having any clear justification for the 30% number; she just declined to mandate a change to some other rate, since she didn't have enough information to decide what that rate should be.

Another thing which becomes clear on hearing two-and-a-half hours of the decision's text is the extent to which Gonzalez Rogers really didn't like Apple or their business practices, and really wanted to rule against them... and might have, had the plaintiff been anyone other than Epic Games, who were bringing the suit only after having deliberately, and needlessly, breached their contract with Apple. There is a lot of the text of this decision which is basically giving other potential litigants, e.g. NVidia, or Microsoft, hints about the lawsuits that they could bring, and the sorts of arguments that might have been made which she'd have ruled in favour of, if Epic had thought to make them.

There was a lot of shade thrown at Epic's "expert witness," too; if that guy's career as a paid expert witness isn't ended by this ruling, then I can only conclude that all of his clients are stupid, and deserve to loose any lawsuits that he's contributing to.

Phil did disagree with me on one point. He assumes that both Epic and Apple will appeal the parts of this ruling that went against them, with Apple appealing the injunction that Gonzalez Rogers based on California law, but declared must apply nation-wide, and Epic appealing basically everything else. Epic have already announced that they will, indeed, appeal the nine points of ten that went against them, declaring that they will fight on, and also hilariously that they will be bringing Fortnite back to the App Store, at least in South Korea, as if Apple don't have a say in that, for some reason.

Apple, for their part, have not decided yet whether they will appeal or not. I still don't think it would be worth their while to appeal an injunction that gives them the rest of the year to do, nation-wide, things that they've already agreed to do elsewhere, or been mandated to do in other jurisdictions (like the aforementioned South Korea). I think Apple might just let this point go; Phil Hoeg, who is a corporate lawyer, thinks otherwise. I stand by my prediction, though, so we can add this to the prognostication list for when Apple do decide what they want to do here.

August 06, 2021

Epic v. Apple: Round Two. Fight!

Much as Activision Blizzard have deservedly dominated video gaming news for the past few weeks (and look like they'll continue to do so), it bears remembering that ABK aren't the only video game company behaving badly. Tim Sweeney's Epic Games, who:

yes, that Epic; they're still in court, and apparently it's now Apple's turn to start firing back, and whoo boy! are the details ever fun to read.

As reported by PC Gamer:

Various documents have been coming out from the ongoing Apple vs Epic legal case in the state of California, and here's a full rundown of the core of Apple's (pretty decent) defense [...] Apple's lawyers executed what one can only call a drive-by on the Epic Games Store, which Epic's lawyers had been claiming was comparable to the App Store.

"Epic Games Store is unprofitable and not comparable to the App Store" the lawyers began, rather bluntly, "and will not be profitable for at least multiple years, if ever." Ouch! 

Ouch, indeed! 

Apple's legal eagles are just getting started, though -- now it's time to break down just how far from profitable the EGS is:

"Epic lost around $181 million on EGS in 2019. Epic projected to lose around $273 million on EGS in 2020. Indeed, Epic committed $444 million in minimum guarantees for 2020 alone, while projecting, even with 'significant' growth, only $401 million in revenue for that year. Epic acknowledges that trend will continue in the immediate future: Epic projects to lose around $139 million in 2021."

[...]

"Epic lost around $181 million on EGS in 2019. Epic projected to lose around $273 million on EGS in 2020. Indeed, Epic committed $444 million in minimum guarantees for 2020 alone, while projecting, even with 'significant' growth, only $401 million in revenue for that year. Epic acknowledges that trend will continue in the immediate future: Epic projects to lose around $139 million in 2021."

[...]

"At best, Epic does not expect EGS to have a cumulative gross profit before 2027."

But wait! There's more!

Part of Epic's case against Apple is that it wants the ability to have the Epic Games Store on iOS, and the other reason it keeps bringing the store up is that Epic's commission rate on the store is 12%. This is rather neatly countered by the observation that, well, iOS and the Epic Games Store are two entirely different things: "While Epic’s commission is lower than Apple’s, it does not offer all the services that Apple provides. EGS is essentially a storefront—it lacks the integrated features that make the App Store a desirable platform for consumers and developers."

The Apple wonks end by pointing out that Epic's basis for claiming exclusionary conduct from Apple is that the iOS store was not designed to host other stores. Which, I mean, of course it was. "Epic’s allegations thus depend on the notion that Apple’s design and implementation of its own intellectual property can constitute exclusionary conduct. That theory fails as a matter of law."

Now, this is the part where I say, for the record, that I am not a lawyer. Even if I were a lawyer, it would Canadian law I'd be practicing, not California contract law. That said... that looks pretty devastating to me, as far as Epic's case goes.

As I said at the top of this post, I have serious problems with the way Epic went about bringing this suit in the first place. The obvious bad faith that preceded their removal from Apple's App Store just rubbed me raw; the fact that a PR campaign, aimed squarely at Fortnite players, for some reason, was all prepped and ready to go before the removal had even happened speaks pretty clearly to what their intentions had been right off the jump. As a matter of principle, I don't think the courts should be rewarding Epic for that behaviour.

The second problem deals with Epic's creative definition of the word "monopoly" in this context, one which even they admit is on shaky legal ground... while also admitting that current anti-trust law in the U.S. probably doesn't cover the App Store in its current form. So bringing an an anti-trust suit against Apple is, essentially, legally frivolous, since Epic knew from the outset that the law wasn't on their side.

That left only the claim that Apple's 30% cut of the proceeds of App Store sales was excessive and unfair... a claim for which Epic also had no evidence, unless one counts their own Game Store... which, yes, only takes a 12% cut, but is losing money hand-over-fist, with no end in sight for at least another six years. I can see why Epic want the California court system to order Apple, and Google, and Valve to chop their own revenues by two-thirds, reducing them from profitable businesses to money-losing enterprises that the EGS might hope to catch up to, but again, I don't think the courts should be rewarding Epic that richly for bringing what looks like an utterly frivolous, money-and-time-wasting legal action.

Ethically, Epic have acted in bad faith and deserve to lose this one. Legally, it looks like Epic have no case, and deserve to lose this one. And, given how weak Epic's case has looked so far, especially compared to the can of whoop-ass that Apple's legal team just opened up on them... I have a feeling that they're going to lose this one.

Prognostication

I'm calling it now: In the matter Epic v. Apple, the latter will prevail, and Epic will end up adding Apple's legal and court costs to their non-stop Game Store losses. The only reason Tim Sweeney isn't sweating the outcome of this doomed legal adventure is that he is Epic's majority shareholder, and thus can't be fired or reigned in by Epic's board of directors in any meaningful way.

Incidentally... Epic's suit against Google? It's probably weaker that their suit against Apple, since Google only allow the installation of apps outside of Google Play (Apple don't); Epic actually went that route, initially bypassing Google entirely, with no restrictions or retribution from Google over the matter. It's tough to argue monopoly when the alleged monopolist have gone out of their way to create and maintain Android as an open platform, on which users can do basically anything they want. I predict that Epic will lose that case, too.

And, yes, that thought does make me just a little bit happy. 

#FuckEpicGames

Updated Aug. 29th, 2021

We're still waiting for the judge to decide Epic v Apple, but in the meantime, and for people who find my layman's take on these matters less than satisfying, here's a much more expert opinion, from an actual lawyer:

An Antitrust Epic (Playlist)

Now, whether or not you agree with Richard Hoeg (I don't always), I did find it interesting that he had all the same problems with the details of Epic's case, and the ethics of Epic's approach to this matter, that I did. The "pot calls kettle black" nature of Epic, whose own Game Store has been profoundly anticompetitive from its inception, arguing that Apple's App Store is anticompetitive for doing much, much less, feels like hyperbole at the very least, if not outright hypocrisy, and I can't recall if ever I called that out, specifically.