Apparently they're oblivious to the irony of taking a position like this one:
The past 12 months brought another important year in a decade filled with milestones relating to privacy and surveillance. And there is every reason to believe that 2018 will offer more of the same. Two specific topics rose to the top in 2017.
The first involves a sea change in privacy regulation, marked by the European Union’s General Data Protection Regulation. It moves beyond the European Data Protection Directive adopted in 1995, enough so that “GDPR” has become a well - known word across the tech sector. The new EU regulation takes effect on May 25, imposing added requirements on companies that have the personal information of European consumers, regardless of where the company is located. While many regulations tell companies what they cannot do, GDPR also tells firms what they must do. Among the changes, the regulation requires that companies ensure that European consumers can learn what information businesses have about them, change the information if it’s inaccurate, move the information to another provider if desired, and delete it if they “wish to be forgotten.” In effect it prescribes new business processes and even product features.Gee... does that mean that Windows 10 users will be able to opt out of telemetry at some point in 2018, or have an option in the control panel to turn off Cortana without a fucking registry edit? Or is Microsoft planning to continue doing the absolute minimum required to avoid (more) regulatory action, while continuing to treat users' PCs and personal data like Microsoft's pseudo-feudal fiefdom? Place your bets!
Microsoft, naturally, quickly move on to talking about government surveillance, while blowing their own bugle about the handful of court cases they're currently litigating to prevent the U.S. Government from encroaching on their big data fiefdom, but you shouldn't be fooled into thinking that Micrsoft have your best interests at heart, because they don't. This is all about protecting their interests; any benefit that you receive in the process is incidental.