Given the actively evil toxicity of Facebook, and the overtly anti-competitive tactics which Amazon was using to wreak havoc on the entire retail sector of the developed world, it seemed odd to me that so much focus was on "don't be evil" Google.
It's not that Google weren't also abusing their monopoly position to do anticompetitive things, because it certainly looks like they were and still are, it's just that of all the problematic, amoral Big Tech firms, Google just wouldn't have been high on my priority list, if I were calling the antitrust shots. Even Apple, whose stance against right-to-repair and obsession with trapping consumers on their "ecosystem" for all time are more problematic to my mind than Google giving Android licenses away for free, would have been pretty far down on my antitrust hit list.
Well, apparently someone in the EU has woken up to reality, because they're finally starting to move against the real Big Tech problem children. From HuffPost:
LONDON (AP) — European Union regulators have filed antitrust charges against Amazon, accusing the e-commerce giant of using data to gain an unfair advantage over merchants using its platform.Better late than never, I guess.
The EU’s executive commission, the bloc’s top antitrust enforcer, said Tuesday that the charges have been sent to the company.
The commission said it takes issue with Amazon’s systematic use of non-public business data to avoid “the normal risks of competition and to leverage its dominance” for e-commerce services in France and Germany, the company’s two biggest markets in the EU.
[...]
Amazon faces a possible fine of up to 10% of its annual worldwide revenue, which could amount to billions of dollars. The company rejected the accusations.
The EU, for their part, claim to have been working on this antritrust case since 2018, in which case I just have to say, OMFG, get a handle on that bureaucracy, folks! And Amazon, naturally, "disagree with the preliminary assertions of the European Commission," which it pretty standard boilerplate for this sort of thing, and should surprise almost nobody. Odds are not in Amazon's favour, though; the EU typically don't bring antitrust actions unless they can prevail, which is the typical outcome, so look for Amazon to face big fines and strong restrictions in the not-too-distant future.
Whether this is a sign of emboldened officials around the world finally find the stones to reign in all of the Big Tech firms remains to be seen of course. If the EU takes on Facebook, in addition to Amazon, Apple, and Google, we'll have our answer. Don't expect that to happen until early next year, though, at the earliest, because... I mean... 2018? Damn.